BuzzWorks Launches `Social Spaces Programme` for Corporate Brands
Released on = June 27, 2007, 7:42 am
Press Release Author = InfoMailers.com
Industry = Advertising
Press Release Summary = A programme that enables brands to strategically approach their presence on the Internet, and understand how they can best engage with their online audiences
Press Release Body = Source : BuzzWorks Editors : Marketing, Media, Business, Thursday, June 28, 2007
Chandigarh, Chandigarh, India, Thursday, June 27, 2007 (InfoMailers.com) :: BuzzWorks, a division of IndiaTotal Infoline, today announced the launch of a unique "Social Spaces Programme", a programme that enables brands to strategically approach their presence on the Internet, and understand how they can best engage with their online audiences.
The pioneering programme combines BuzzWorks' strategic services using various online platforms including news websites, newswires, blogs and even chatrooms in the social media. Using BuzzWorks' Core Principles of Social Spaces Framework, its clients will be able to make sense of brand and reputation management in an online environment, and learn how to retain and grow customer relationships on the web.
As attention and influence shift outside of a brand's immediate control, Social Spaces will help organisations to find the online 'spaces' where their brand is receiving attention. This could be channels where they are interacting directly with customers such as their website or fan sites, or channels where their brand is being directly discussed such as third-party review websites or social media networks such as blogs and online communities.
Social Spaces approaches the web as a communications environment, and explains the importance of brands needing to be 'live' and active within their search and social networks. The programme will encourage organisations to listen to the conversations that are taking place about them, and identify the issues that are important to their customers. This insight will be used to help them engage with their online audiences in an open and honest manner.
The strategy will vary for each brand, and will be monitored and refined over time. InfoMailers.com will help the brand to grow new online spaces for their audience that might include video, podcasts, blog functionality, user forums and high-quality editorial content.
Mr Mukesh Kharbanda, CEO, BuzzWorks, comments, "With Social Spaces we've combined the lessons we have learnt in search and social media, into a programme that offers a truly strategic approach to brand building online. In today's new media environment, it's all about earning attention, not buying attention; marketing for people, not at people. We want to help organisations to fundamentally change the way in which they are interacting with customers online, and provide them with a communications strategy that can evolve in line with the web."
ABOUT BUZZWORKS ::
BuzzWorks (buzzworks@indiatotal.com) is a different kind of digital marketing initiative committed to people's desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, BuzzWorks helps its clients find solutions for complex digital marketing challenges. ***
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